Get To Know The Modern Midwife – Marie Louise


Marie Louise, also known as the Modern Midwife has been an NHS Midwife for almost a decade and has extensive antenatal and postnatal education experience.  She provides evidence-based advice on pregnancy and birth on her Instagram and Facebook channels and has provided expert advice on BBC, Radio 4 Women’s Hour, Channel 5 and ITV. She is the author of The Modern Midwife’s Guide to Pregnancy, Birth & Beyond and has also released an online antenatal and postnatal course designed to support expectant parents from the very beginning of their journey. . 

We had a friendly chat with Marie (via zoom) to get to know her a bit more and her experience of parenthood so far!

So Marie .. tell us a bit about yourself? 

I have been a registered Midwife for almost a decade, and provide extensive antenatal and postnatal education to women and families worldwide. I am also mum to Georgie, and partner to Andy. I am passionate about evidence based advice and informed choice for women and their families and I have delivered this via many TV/Radio shows and my own books/courses.

What inspired you to start The Modern Midwife? 

The main reason I started The Modern Midwife was to share evidence based information in an open, honest and relatable way to expectant and new families. 

How have you found parenthood so far? 

Really hard! A rollercoaster of emotions; from elation and exhaustion to pure love and joy!

Has being a parent changed your practise? 

Yes and no. I still truly believe you don’t need to be a mum to be a good Midwife. However it definitely changed my perception in the postnatal period. I coped really well in pregnancy and birth and felt extremely prepared, but nothing prepared me for the overwhelming responsibility when baby is born! I feel the ability to empathise more specifically with this aspect of parenthood.

What are your top tips for  expecting mums?                          

  • Understand your options throughout pregnancy, birth and postnatal
  • Have a plan A, B, C, so if anything doesn’t go to plan you are fully prepared (understand all potentials within childbirth e.g. c section)
  • Feel well informed so you won’t feel out of control

What are your top tips for postnatal mums? 

  • Prepare in pregnancy as much as possible for postnatal e.g. look at feeding options and what works for you
  • Understand you are in recovery!!
  • Do not put too much pressure on yourself

What are your thoughts on the need for sustainability in kids products? 

If everybody makes more effort the planet will be a better place for our children and future children. The more we do now will support the reversing of any damage already made and the use of natural products and less plastics such as wooden toys will help to protect our oceans. Simple swaps and hand me downs can make such a difference!

What are your go-to parenting products?

How is the new book going? 

The feedback has been phenomenal and especially during the Covid-19 Pandemic and how this affected maternity services and accessibility to appointments/antenatal education. Women and families are feeling much less anxious and more supported which is brilliant!

What can we expect from The Modern Midwife this year? 

I have some exciting new projects to be announced this year – so keep your eyes peeled! 🙂

We absolutely love the service Marie is providing to women and families worldwide. It is fantastic especially during difficult times like the present, how much Marie’s wealth of knowledge and expertise has helped families! We can’t wait to see what more there is to come from Marie and The Modern Midwife!

Helena x





Christmas Gift Guide – Top 10 Picks


With Christmas fast approaching we are taking a look at our top 10 kids gifts for this Christmas Time, suiting every budget and need. What better time for some gift inspo! 

1. Sawdust & Rainbows Wee'un (RRP £195) - A Pikler inspired triangle and a staple for many playrooms around the world. The Wee'un is lovingly made in Northern Ireland, ethically and sustainably using FSC certified wood. Sawdust & Rainbows are also part of the fair living wage society and pay all staff the fair living wage, ensuring fair working conditions and treatment. We love the wee'un, it's available in a variety of colours including rainbow (pictured), pastel rainbow, monochrome and natural. The rungs are super chunky meaning it is comfortable to climb on and the gaps are at a safe distance meaning no potential entrapments! Further in the Sawdust & Rainbows range you can purchase many different additions and add ons including a slide, ladder, little'un, folding hump, and lots of fun accessories for the slides. This gift is definitely an investment piece that will last for years and years to come, and many customers use this from newborn with items hanging down (to resemble a play gym) up to age 7 and beyond. Click here for more info -

2.  Magic Wood Mini Rainbow Marble Sounding Tree (RRP £39.95) - not only does this gift look fantastic in all its beauty and rainbow colours, it sounds even better! Children and adults alike will become mesmerised with this sounding tree, watching the marbles run over the branches and hearing the different chimes as it gradually comes to the end of the tree. Magic Wood create Waldorf inspired wooden toys in Europe that make magical adventures become a reality. Check out the sounding tree here -

3. Rubens Barn Tummies (RRP £48.95) - The Rubens Barn Tummies are one of the latest additions to the range of eco-friendly empathy dolls available. we think they make a fantastic gift! They are made from soft organic cotton and contain an organic wheat bag inside that can be removed and popped in the freezer or the microwave and used as a source of heat or to cool down. Available in 5 different styles, there is sure to be one to suit everyone. You can browse the range here -

4.  Plan Toys Moving Mouse (RRP £4.95) - This fabulous toy from Plan Toys is perfect for budget gifts or stocking fillers and kids will love to watch it zoom on by once you pop on the floor and pull back. Plan Toys have been creating ethical toys for more than 38 years and they design and make them in their factory in Thailand. We had the pleasure of meeting the brains behind the brand at the Spielwarenmesse show, and he described some of the brilliant initiatives they have for staff and the local community including producing their own electricity and providing this free to all local residents. If you are a conscious buyer, Plan Toys is one of the best out there, we love Plan Toys! Shop the moving mice here -

5. Mader Rainbow Lolly Spinning Top (RRP £11.99) - we absolutely love Mader; one of our newer brands we picked up at the Spielwarenmesse show earlier this year. This beautiful rainbow spinning top is a difficulty level of 5 out of 6 meaning it is more of a challenge for those willing to take it on! These beautiful spinning tops and accessories are made in Austria by a small family run company using FSC certified wood, and non toxic paints. Shop this spinning top here -

6.Bajo Gruffalo Wooden Yo-yo (RRP £7.25) - 

 A classic staple toy for any playroom! The Gruffalo Yo-yo's offer a simple yet addictive form of fun for kids. The Gruffalo is an all time favourite story book for children and adults and the Gruffalo range we stock is one of the most popular on our website. A timeless toy that was super popular many years ago, this makes another great budget gift/stocking filler. Bajo create their wooden toys in Poland using sustainable materials. The toys are extremely durable meaning they last years and years. Shop this yo-yo or find out more info here -

7. Lanka Kade Junior Ark With Natural Figures (RRP £74.95) -

Whats not to love about the Lanka Kade Junior Ark! It comes with 18 cute figures. Get ready to march the animals in two-by-two to the ark with Noah and his wife! Lanka Kade design all of their toys here in the UK, and they are made by their own factory in Sri Lanka using FSC certified wood. All Lanka Kade products are fair trade certified meaning all employees are working under safe and fair working conditions. We think the Arks make a fantastic gift especially alongside some of the wooden figures and toys we stock here at Luna & Cash! Shop the ark here -

8. Ocamora 9 Piece Orange Rainbow (RRP £66.25) - 

 What can we say about this beautiful toy? No introductions needed! Wooden stacking rainbows have become a much sought after item for any playroom. We love the unique colour variations on offer with Ocamora. Handmade by a family run company in Spain, they offer an amazing range of individual and special wooden toys to suit all ages. Waldorf inspired designs are loved by many, they even make a great piece of decor. Shop this wooden rainbow here -

9.Plan Toys Surgeon Set (RRP £44.94) - 

Budding nurses and doctors will love to play with this super cute role-play set. This set will help encourage children to learn all about the human body and perform mock operations on friends! Plan Toys make and sell some of the most inventive eco-friendly role play toys on the market, and they are sure to please this Christmas! Shop the surgeon set here -

10.Erzi Fruit Salad Cutting Set (RRP £19.93)-  

Children love to practise playing in wooden kitchens and shops and this cute set from Erzi will definitely be enjoyed by many this Christmas! Kids can practice their culinary skills and develop hand-eye co-ordination with this set including a knife, chopping board, 1 banana, 1 kiwi, 1 apple and 1 strawberry all in halves ready to cut! Erzi have been making beautiful sustainable wooden toys in Germany since 1991. You can browse our full range on the website. Shop this set here -

We hope you have found this blog post helpful and inspirational for some unique and ethical toys to gift this Christmas! Although we have squeezed a handful of our favourites in, there are so many more not to be missed! Click here to see more gift ideas on our website -

Happy Christmas shopping everyone and keep safe during these uncertain times! 

Helena x

We are expanding our team!


Digital Marketer   – Part Time (flexible hours)

Luna & Cash are a small independent family run business based here in Newquay and we are looking to expand our team. We run 2 online businesses, an ethical kids lifestyle store and an online bushcraft store but we recently opened our first bricks and mortar ethical kids shop.

We are looking for a digital marketer to join our expanding team. 

Role Requirements: 

  • Managing google shopping and Adwords campaigns.
  • Enhancing our SEO activities.
  • On site content creation.
  • Networking with relevant brands and influencers.
  • Managing social media paid campaigns. 
  • Assist with in store marketing activities. 
  • Assist on content photoshoots/video content. 

We are looking for someone who shares the same ethical stance as us, is hardworking, trustworthy and can fit in well within a small working team.

Our ideal candidate will have:

  • Relevant experience in SEO. 
  • Solid understanding of managing and running google campaigns. 
  • Some experience with graphics/design would be desirable. 
  • Photography and videography experience. 

We offer a great workplace experience in a close knit team. We pay the living wage, are happy to consider flexible hours and offer great staff benefits.

If you feel this is something you would be interested in please send a CV and a covering letter telling us all about yourself to

Luna & Cash Retail shop launch

We’re launching our first retail store in Newquay!

We are super excited that Luna & Cash is opening its doors to like-minded eco-conscious customers this month in Newquay! We can’t wait to meet all of our lovely customers in the flesh, put names to faces and continue to build this ethical empire that is forever growing in the local community!

Launching on Sunday August 18th at 10am until 2pm, you can expect lots of sweet vegan treats, freebies, games and promotional offers to start this new venture off with a bang! The south west is drastically lacking in ethical shops of this kind and our new bricks and mortar shop will give local and venturing customers the opportunity to feel and see some gorgeous products in person. It truly helps to understand the quality of our products to be able to feel them and visualise the colours in person. 

If you are a fan of wooden toys, cloth nappies, vegan perfume, ethical beauty, zero-waste essentials, homeware, kitchen products and GOTS certified organic clothing then this is the place for you! 

We really appreciate all the support we have had so far and will be eternally grateful for everyone attending on the day. Come down for a fun filled day for all the family and support our local business. 

The full address is: 

Luna & Cash

Unit 9 The Old Dairy

Tor Road



*Please note parking is available on site. 

In the meantime head over to and see what’s available. 

We’re Hiring!


General Assistant  – 15hrs per week – 9:30-2:30 3 days per week.

Luna & Cash are a small independent family run business based here in Newquay and we are looking to expand our team. We run 2 online businesses, an ethical kids lifestyle store and an online bushcraft store but we are also about to open our first bricks and mortar ethical kids shop.

We are looking for a general assistant to assist us with the day to day runnings of the company.

Main duties will include:

  • Delivering a great service to our customers at all times.
  • Packing & dispatching our online orders.
  • General organisation.
  • Assist in marketing and developing shop displays.
  • Assisting customers in store.

We are looking for someone who shares the same ethical stance as us, is hardworking, trustworthy and can fit in well within a small working team.

There are plenty of opportunities to grow as we expand so we would like to find someone with a real passion in this field.

We offer a great workplace experience in a close knit team. We pay the living wage, are happy to consider flexible hours and offer great staff benefits.

If you feel this is something you would be interested in please send a covering letter telling us all about yourself to and put Vacancy in the subject line.

Meet The Maker – Dilly Blue

Dilly Blue is a welsh wooden toy brand created by the lovely Zoe with the help of husband Alex. Zoe has an eye for art and has created some of the most intricate and beautiful peg dolls on the market! Dilly fans are in awe of each collection and each release every single time. We LOVE Dilly Blue here at Luna and Cash and we love even more so that we have built up a lovely rapport with the lovely Zoe who is a wonderful human! Here we have Zoe with us to help us get to know Dilly Blue, and the inspiration behind the brand.

Tell us a little more about Dilly Blue? What was the inspiration behind the company?

Actually, I never meant to start a business to be honest. I started out painting dolls for my children, and created our spectrum line specifically for my youngest son, Rafferty. He’s autistic so he has real trouble expressing emotions and defining what emotion he is feeling, so they really help him and in turn us. Friends started asking me to make them for them too and it exploded from there.—pack-of-six-3309-p.asp

Tell us a little more about yourself? 

I’m originally from Manchester (‘oop Norf) but moved to Wales to be with my husband, Alex. We have four children together, Cole (13) Amari (8) Rafferty (5) and Serenity (1) and our daft four legged critters, Pixie the bulldog and Chaos and Ming the cats. I was a nurse by trade until we decided to home educate the little folk, but I’ve always been ‘crafty’. I love to draw and paint. Baking is my zen, nothing calms my mind better than baking. 

How do you balance the work/mum life?

Haha, I don’t. The children and their education come first, which means Dilly Blue fits in when and where I can. A whole lot of late nights and working weekends. It’s something I’m still trying to work around, but I definitely don’t have a proper balance yet It’s more like a pendulum, swinging one way or the other. There’s only me making Dillys at the moment so it’s a little intense but I love it. 

Do you have a favourite Dilly in your collection?

Ooh unfair, that’s like asking me to pick a favourite child! I would say spectrum will always be very special to me, not only for how they’ve helped my own family but because of the way they help other families too. 

What have been the best sellers for you?

Spectrum for sure, but our space and numbers are coming hot on their heels.—pack-of-nine-3316-p.asp

 What’s your favourite album to work to?

Ooh that depends on my mood. I bought myself some fancy noise-cancelling headphones recently so I’m thoroughly enjoying blasting all my favourite albums at the moment. I love a bit of The Prodigy or Rammstein.. anything base heavy with a good beat really. 

Are there any topics that you feel strongly about? 

I’m passionate about reducing waste as much as I can, which is why all Dilly Blue packaging is recyclable with zero plastics. I’m a proud feminist  who believes strongly in fighting for the rights of all people so everyone can live without fear. I dream of my children having a better world than we have. I’m also passionate about raising awareness of autism in all its guises, being autistic myself and raising a little super-autie, I can tell you it doesn’t always look like people expect. 

What are your favourite things to do as a family?

We love to get out and explore our environment, tramping through fields finding bugs or searching for sea glass on Llandudno beach. 

Dilly’s have been sweeping the nation a storm with their unique beauty! What are your next plans for the world of Dilly Blue?

We have some really fun new designs in the works and I’d love to do more charity dolls but mostly, just more of the same. I might have to hire a helper or two to find some of that balance you asked about earlier though, haha. 


We have absolutely loved getting to know Zoe and her family in more depth, and gaining an insight into the inspiration and running of Dilly Blue. We can’t wait to see what’s next!

You can shop our beautiful range of Dilly Blue here:

Meet The Maker – RudiandBear

Ned The Robot has been sweeping the nation, and stealing the hearts of wooden toy adoring children and adults over the last few years. We have seen a huge demand for Nedmania, with a lovely, heart warming online community of fans. Jazz Honey (founder and creator) is here with me for a Q+A to give an insight in to behind the scenes of RudiandBear and to introduce her beautiful creations a little more!

Tell us a little more about RudiandBear. What was the inspiration behind the company?

We began rudiandbear soon after I had my second baby. Two under two was super testing so I wanted something a could do for myself whilst earning some extra pennies. We love wooden toys, Lukes a joiner so it all just made sense! 

Tell us a little more about yourself? 

I’m Jazz, I’m 26 and a mother of two. I’m originally from Sandhurst but moved to Bude with my family at the age of 9. Luke is the other half of rudiandbear and works quietly behind the scenes creating all the woodwork. I absolutely love being able to work from home doing something I truly love. 

How do you balance the work/mum life?

Balance.. what’s that 🤣 Honestly, I’m not 100% sure how I do it. My work is now in our spare room so once I finish and close the door, I’m back to being a mum. I pour my heart and soul into Rudiandbear and I work crazy hours but I love every second.  

Do you have a favourite ned in your collection?

I get asked this a lot and it’s such a hard decision to make. One of my absolute favourites is Forest Ned. I love the simplicity of his design and I love to paint him! 

What have been the best sellers for you? 

 Rainbow Ned has by far been our most popular Ned! His colours are so bright and vibrant so I’m not surprised! 

What’s your favourite album to work to?

When I’m working, you will usually find me listening to my Enter Shikari playlist. They are my favourite band and it helps to keep my pumped!

Are there any topics that you feel strongly about? 

As a family, we have been making a lot of changes to our lives to reduce waste and plastic. There’s still a lot of areas that we can improve but we are making changes all the time. Our local area has just opened a Refill shop which we are proud to sponsor! This is a massive step to helping make some changes. Instagram has also helped a lot with teaching new ways to cut out waste! One of our favourite changes was reusable wipes, I recommend the swap to everyone! 

Nedmania has been sweeping the country a storm! Where do you see RudiandBear in five years time?

I’m so so excited for the future of Ned. The last 6 months has seen some massive changes already! I’ve always kind of dreamt of having a little team of ladies all sat in my workshop in our little Rudiandbear Pinis, creating little army’s of Ned’s. Whatever the future holds for us, I’m truly blessed! Nothing makes me happier than seeing photos of children enjoying the toys that we make, I am so proud! 

It has been very inspiring getting to know the backbone and wonderful family behind the brand – RudiandBear, I am sure you will all agree that Jazz is a very talented toy creator, and I have loved interviewing her. Every Ned is made with so much love and attention and I cannot wait to see what the future holds for RudiandBear!

We stock a brilliant range of RudiandBear products on our website. Feel free to have a browse!

vegan family business

Our Story

luna and cash

Who Are We

Hello readers!

Thank you for stopping by for our very first blog post. A big warm welcome to the Luna and Cash blog. We are husband and wife team Helena and Lincoln. Our children are Luna age 2.5 and Cash who is 6 months old. We are a vegan family running our all-encompassing ethical lifestyle store. 

As a practicing midwife my career revolves around future generations and bringing them safely into this world, Lincoln and I are raising Luna and Cash to be as ethically responsible as possible using non harmful and pure products, 100% vegan.


We live in a beautiful Cornish town called Newquay, a thriving community where so many of us share our view on ethical shopping and the responsibility we all have to reduce our carbon footprint, it was our passion for making change and a shared vision with others that has been the driving force behind Luna and Cash.

Being Ethical Matters

We are ethical in all avenues of our business, from the products we buy, the packaging we use (all non plastic), how we deal with suppliers and our customer   service. Everything is 100% vegan, we believe this is what defines us from other ethical brands and is something we are so proud of. A true ethical store encompasses kindness and compassion to all including animals.

vegan family

Our Favourite Luna and Cash Products

Lincoln loves the Eric and Alberts crocodile, I just adore the plan toys water block cars, Luna loves her ned the robots and takes them everywhere with her! Cash is into chewing anything, including his heimess touch ring!

plan toys Lanka Kade animals








Best Sellers

Our top products so far have been the Lanka Kade animals particularly the bugs. Plan toys role play sets, Eric and alberts crafts, RudiandBear ned the robots have been a total sell out!




Music to Make Us Move

Our music taste certainly differs,  Lincoln’s top song is  – Chris Stapleton country music, where as any liquid drum n bass playlist will get me swaying, my favourite song at the moment is Walkr ft Roxi Yung – Luv 2 U. 

Topics we feel most strongly about are: 

Gentle Parenting, 

Eco living, 

Veganism and Midwifery.


Words to Live By

If I rest my head on my pillow each night knowing that I did not contribute to anyones suffering, then I know my soul will shine. 


Final Word

My advice for new parents would be to buy with confidence and know that wooden toys are built to last and hold their value. Toys that encourage open-ended play are great for stimulating children and adults alike and many toys will last for years and years.


Thank you for taking the time to meet us, we hope you enjoy shopping with us.

Love Helena x